Did you know your choice of hair extensions impacts both your clients and the world?

Tom Gold reveals how ethical sourcing will empower your business, build deep client loyalty, and fuel transformative experiences.

Read below how Tom's commitment to fair-trade hair extensions changed not just Gold Fever business, but a whole community (from Creative Head magazine, May issue).

 

TOM GOLD, CREATOR OF GOLD FEVER, IS ON A MISSION TO INSPIRE CHANGE AND GROW YOUR BUSINESS

Making ethical choices isn’t just about feeling good; it’s the key to empowering your clients and making your business thrive. Adopting this approach can take your salon to the next level…

Building client trust should be a top priority.

Adopting ethical beauty practices can differentiate you from competitors and build a loyal customer base.

Demonstrate your commitment to social responsibility by sourcing hair extensions from reputable suppliers who ensure fair treatment and compensation.

Promote your ethical philosophy through marketing and social media to connect with socially conscious clients who value integrity.

I remember testing adhesives for tape-in extensions and seeing how just two applications boosted my mum’s confidence, proving to me the life-changing power of beauty.

When clients see your values align with theirs and their money supporting noble causes, they become your biggest fans.

Create a positive, empowering space with a community vibe, and they’ll keep returning.

You want to build a strong and positive reputation.

Consider aligning your mission to empower women through ethical beauty. In beauty, it’s not only morally important to practice ethical standards, but it’s also a wise business strategy.

By promoting ethical beauty, your brand will stand out, attract loyal customers, and see your business thrive.

Let’s make a positive impact together…