The hair industry is constantly evolving, and it's time to take stock of your business and prepare for domination. In this guide, penned by our very own Tom Gold, in collaboration with Creative Head magazine, we'll explore key strategies to elevate your hair business. Happy 2025 everyone!
YOUR NO-NONSENSE GUIDE TO HAIR BUSINESS DOMINATION IN 2025
Right, let's talk about 2025. It's not as far off as we might think, and a bit of planning now will make all the difference. So, grab a cuppa, and let's chat about setting yourself up for success.
First up, business planning. I know, it's not thrilling, but it's crucial. Take a good look at your salon's figures. Are they healthy, or do they need a boost? Set ambitious but achievable goals. Make them specific and measurable – none of this vague "do better" nonsense.
Now, education – here's a golden nugget for you. Don't just chase every new trend.
At Gold Fever, we've seen stylists who perfect both technical and consultation skills are the ones who soar. They're not just applying extensions; they're creating bespoke experiences.
Invest time in understanding your clients' needs, lifestyle, and desires. This combo will set you apart in 2025 and beyond.
For instance, at Gold Fever, we emphasise the importance of consultation skills alongside our technical training. We teach everything from reading body language to asking the right questions.
One stylist, Dimitra, used these skills to suggest a bespoke colour blend for a client's extensions. The result? The client loved it so much, she booked her next appointment on the spot and referred three friends. That's the power of combining technical expertise with top-notch consultation skills.
Let's talk social media – and I'm not just saying 'post more'. Create a content calendar. Try 'Transformation Tuesdays' or 'Technique Thursdays'. Use Instagram's Close Friends feature for exclusive content like sneak peeks. Spend 15 minutes daily on comments and DMs – it's about building relationships. Dive into Reels or TikTok with short, snappy videos of your work or quick tips. Regular posts beat perfect ones. Just keep at it.
Here's the kicker - all your hard work means nothing if you're burnt out. Self-care isn't just trendy; it's vital. Take breaks, exercise, meditate – whatever recharges you. A worn-out stylist is no good to anyone.
So there you have it. Your roadmap to a cracking 2025. Success favours those who prepare. With solid planning, holistic education, smart social strategies, and self-care, you'll be set for your best year yet.
Now, off you go – it’s time to make it happen! And very best wishes for an amazing 2025 to you all!