Our philosophy

Quality

Gold Fever utilizes only the highest quality Indian hair available on the market and has exclusive access to numerous sources that provide this precious raw material. We directly oversee the whole transformation process, following high quality protocol standards in order to maintain our worldwide record in terms of product quality.

Gold Fever Hair strands are thick and luxurious, all the way down, and without the “stringy” ends regularly found in today’s market. “Stringy” ends in a strand occur when the cuticle layer of the individual hairs that make up that strand have been heavily compromised during the production process.

The word “Taper” defines the difference between the shortest and the longest hair in an individual strand. The greater the “taper” the less expensive is the raw material, since large quantities of short hair would be present. The greater the amount of short hairs in a strand the more hair strands that would be needed to achieve the desired volume.

Gold Fever removes these short hairs in order to achieve fabulous and luxurious volume and with less strands having to be purchased in order to achieve this.

Ethicality

Work ethic and respect of cultures and environment are a must for Gold Fever; that is why we are very mindful in respecting the Indian hair traceability standards during the hair procurement process.

We utilise Indian hair of the finest quality because, besides having an excellent quality, it has a structure which makes it compatible with our own natural hair and it is the only real, ethical and traceable hair on the market.

Gold Fever hair comes from the tonsure in Indian Temples. The tonsure is part of a religious ceremony and the hair is donated at no cost by willing and happy worshipers to their Gods as a gesture of gratitude for prayers answered and is a long standing tradition in the Indian culture.

The funds raised by the Temple’s subsequent sales of this hair are utilised for the building of schools, hospitals and other charitable causes and this has been thoroughly investigated and verified in numerous journalistic and television documentaries.

With the utmost respect for the environment, we incorporate the use of ecological and biological products on the hair, loving and commending the greater benefit of these products on the hair compared to chemical products.

Technology

Gold Fever applications are created utilising an entirely new aerospace technology; a result of years invested in research and development for the best teflon coating, to guarantee the best aesthetic result, but also a less invasive application on the client’s natural hair.

The purpose is to guarantee the best quality for the customer, to protect the natural hair and to obtain the desired result with the application of the extensions, but also to make the hairstylist’s work easier.