Company Ethics

Genuine Indian hair of the finest quality has become the most expensive on the market and is absolutely traceable. Gold Fever, because of its long standing reputation and credibility in the industry, has access to supplies of Indian hair of the finest quality throughout India. This, coupled with unparalleled expertise and pioneering in advanced hair processing methods, permits us to offer the best hair available worldwide.

Ethically sourced hair is the rarest and most valuable

Indian hair has become extremely expensive primarily because of the heavily increasing demand of hair extensions and wig manufacturers who purchase considerable quantities due to the amount of hair needed, especially in wigs.

It is interesting to note that Jewish Orthodox women all wear wigs as part of their religious practice and thus are prepared to pay for top quality wigs which are usually of dark colour, the hair therefore not having been subjected to particular processing to get it lighter. Indian hair is naturally very dark brown to black.

Processing Indian hair requires very particular skills

It takes an exceptional level of experience and expertise to be able to process Indian hair all the way up to blonde shades without compromising its initial superior quality and value. On the other hand, this expensive hair can be of little interest to those not able to process it with the correct know-how. They would be paying for a raw material that their traditional bleaching process would inevitably damage, thus they would be left with an expensive product but of poor quality.

The result of this is that most companies resort to buying cheap hair from all sorts of sources, inexpensive and of uncertain origin.

The hair may be touted as being Temple and Ethical hair but the unwary client will simply end up with poor hair at an expensive price or, in the worst scenario, hair procured from extremely dubious sources by those looking to exploit poverty.