Gold Fever™ Business Model
Gold Fever ™ has eliminated the traditional middleman layer so prevalent in today’s Hair Extension industry. This means that the hair gets delivered to you directly from the production facilities, via service centre, without being subjected to the inevitable, often unjustifiable and substantial mark ups that distributors apply. With today’s technology and the internet, in many industries middlemen have become a very expensive and unnecessary layer in the supply chain. Just as one will try on a coat in a department store to then go home and buy it on the internet and enjoy considerable savings, Gold Fever has adopted a similar policy to the advantage of all concerned. Not being tied contractually to distributors in the different territories, Gold Fever ™, born in the online internet era, is able to offer you, with speed and all the advantages of the internet and yet with service centre personnel and experts always available on the ground to be there for you, its superior products and at the same time giving you the benefit of the considerable savings that this entails. What are the principal advantages of Gold Fever’s business model?
Gold Fever ™ Superior Purchasing Promise
Part of the savings made as a result of this new model permit us to ALWAYS purchase only and exclusively the finest Remis Indian Hair ™ available.
This hair has become extremely expensive and prices will continue to climb. Gold Fever ™, thanks to its new business model and the elimination of the expensive middleman layer, is guaranteed to always be able to purchase exclusively from only ethical Indian hair sources, compete with the wig manufacturers in purchasing at auctions, and still be less expensive to you than other brands.
Gold Fever ™ Control of Supply Chain
In order to properly control and participate personally in all phases of purchase, processing and production of our hair extensions, Gold Fever ™ is the only company that owns 100% of each layer in the manufacturing process.
GOLD FEVER PROCESSING FACILITY – INDIA
Gold Fever ™ Price Promise
The significant savings made as a result of the removal of the middleman layer, as explained above, permit us to offer you our superior product at a reduced price.
Gold Fever ™ Exclusivity Promise
We at Gold Fever ™ are interested in repaying your loyalty and understand that EXCLUSIVITY IS KEY in expanding your business. For this reason only selected salons, by invitation only, will be part of our program.
Gold Fever ™ Brand Promise
Salons that are part of our program will benefit from a globally unified, centrally driven brand strategy. All aspects of our brand awareness will be covered. From Social Media to riveting brand campaigns, Gold Fever ™ is destined to become the industry leader for the selected salons that are part of our program and to the ultimate benefit of the discerning public.